July 2020 Newsletter
How to build an online store from scratch, according to the experts
With unexpected closures for the retail industry, small businesses who previously were not thinking about selling online have now been forced to consider this potentially lucrative option. The pandemic has changed and shaped how people behave, making it vital for businesses to react and adapt accordingly.
Moving your small business online has a handful of benefits if done properly and carefully. From selecting the most suitable technology to marketing wisely, it can make or break a business.
Starting an online store for your brand has never been so easy. With eCommerce platforms such as Shopify and BigCommerce, you do not have to be a tech guru. These platforms have made building an online business simpler, more affordable and accessible providing customers with great shopping experiences. A local bookstore is able to serve customers all over Australia and the globe.
It is important to do what you do best. If setting up an online store is not your forte, let the experts do it. Invest in the right talent to get your online store right while you focus on marketing and growing your business.
With the use of well-established eCommerce platforms, you have access to inbuilt payment systems that are efficient, reliable and easy for your customers make payments online. It is imperative to ensure that the customer payment experience is seamless to secure a transaction. A survey in 2018 found that the top complaint online shoppers had was that payment processes are taking too long. Little features such as allowing automatic language conversion or different payment forms can make a huge different to your revenue.
In order to ensure a complete and perfect online shopping experience, delivering the products to your customers is essential. Make sure you pick a credible third-party logistics or delivery company that is able to cater to growth and scale as your customer base grows.
Market to potential and existing clients using social media and other online tools such as Mailchimp, to send newsletters or eDM’s. Approach your existing database to inform them that you have moved online. Run social media advertising campaigns to target new customers. Ask your customers for feedback on their online shopping experience from browsing the products to receiving the delivery, is there anything you need to change to improve the overall experience? Make changes until it is flawless for your customers so that they will come back time and time again.