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The Oscars for Sydney Small Business

For all small business owners, the constant challenge is to create the brand and reputation in the marketplace that sets you apart from your competitors. It makes your potential customers look at your offering and say, I want it!

At this weeks Oscar's ceremony we saw Ellen De Generes take a "group selfie" on twitter that was instantly seen around the world and retweeted over two million times and approaching three million as I write this. What's great about this is the clever play by Samsung to ensure its phone and brand name was seen by the millions around the world that saw the photo. Whether or not this was staged doesn't really matter. It delivered instant product placement for Samsung, the sort of publicity that the average small business owner could only ever dream of.

As an aside, Ellen uses an iPhone in her daily life, but all anyone saw last night was the photo of the year taken on a Samsung. The lesson for Sydney small business owners to take from this is to identify your brand ambassadors and target them. Perhaps it's getting referrals from them to post online, especially on social media, giving them free merchandise with your branding or even a gentle encouragement for them to mention your product to their friends and social group to spread the word.

No matter what small business you run, their will always be a handful of customers or clients that you can gently encourage to be one of your brand ambassadors. Those who've done this and succeeded will testify that no amount of paid advertising can replace this sort of product placement, those who see it won't feel like they are having anything to sold to them, but there's no doubt they'll remember the product.

For more great tips to grow your small business, contact m.a.s accountants, the original accounting office for small business.

 
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