February 2021 Newsletter
Creating an Online Community for your Business
With 45% of the world’s population utilising social media, it’s important to acknowledge the leverage these platforms have for small businesses.
Now is the time to ask yourself, are you capitalising on the social media opportunities available to your small business? In 2021, social media (in particular, Facebook) still reigns supreme as a core component of your digital marketing strategy. Social media acts as a connecting platform, effectively funnelling customers to your website. Furthermore, these platforms create a space for your clients to connect, review your services and share testimonials, and serve as standalone online spaces for your brand to grow.
To further enhance your social effort, you can add a small budget to your social media activity to achieve higher potential reach. Here are 3 top tips for social media community growth in 2021.
Whether you’re on TikTok, Instagram or Facebook, video has become a core component of social media sharing and advertising. Video adds a tactile component to your social presence allowing you to directly present ideas and concepts to your audience. Before you think that’s not for you, videos don’t have to be professionally produced by any means. A simple piece to camera from the business owner adds a humble, human element to your page and can encourage interaction within your social community. Mark Zuckerberg himself says he sees video as a “megatrend” due to its high engagement and sharable potential. Either way, a face to your brand is always positive for community engagement.
There are simple ways to move your social pages from static platforms to revenue making ecommerce tools within themselves. Facebook allows for community members to access products and services directly through your page. Are you capitalising on the “Book Now”, “Buy Now”, or “Contact Us” function on your page? Enable this simple call to action and empower your customers to act without having to visit your website.
Most platforms allow for advertising both posts and pages to their relevant audience. If you are just starting out, Facebook remains the market leader as the most widely used social media platform (68% to be exact). The good news is Facebook Advertising is easy to implement with location, gender, age and demographic targeting. From just a few dollars you can test run a post “boost” AKA an Ad and view in-depth analytic data to show you how it performed.
For further information Facebook offers a complete Business Help Centre to answer all your advertising and community growth queries:
- Free Tools to Grow Your Business on Facebook
- Facebook and Instagram: Get answers about advertising
- How to Sell on Facebook and Instagram
The most favourable element of social media community building and advertising is their low barrier to entry. Most platforms are easy to set up, highly engaging, and free. Whether you invest a little or a lot, social media communities have shown to increase engagement, brand recognition and sales for business owners small and large.