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What Do ATO Industry Benchmarks Reveal About Your Business Performance?

The Australian Taxation Office (ATO) provides small business benchmarks to help business owners assess their financial performance against industry standards. These benchmarks act as a financial guide, allowing businesses to compare key metrics and identify areas for improvement.

But what do ATO benchmarks measure in your business? What can falling outside benchmark ranges indicate? How can you use these insights to improve efficiency, compliance, and overall financial performance?

Lets learn all about their significance from our experts at M.A.S. Partners.

The Importance of Benchmarking

Comparing your business performance against ATO industry benchmarks offers several advantages:

  1. Performance Assessment: Gain insights into whether your business is operating within industry norms or requires adjustments.
  2. ATO Compliance: Aligning your business with benchmark ranges can reduce the risk of tax scrutiny.
  3. Operational Efficiency: Identifying deviations from benchmarks helps refine cost management and resource allocation.
  4. Competitive Advantage: Understanding how your business compares with competitors enables informed strategic planning.

According to the ATO, small businesses with turnovers between $30,000 and $15 million can use benchmarks as a financial guide (ATO).

Understanding ATO Benchmarks

ATO industry benchmarks are financial ratios derived from data collected across various businesses. They cover multiple industries and offer insights into key financial indicators, such as:

  • Cost of Sales to Turnover Ratio: Measures how much of your revenue is spent on acquiring goods or services.
  • Total Expenses to Turnover Ratio: Indicates the overall financial efficiency of your business operations.
  • Labour to Turnover Ratio: Helps assess workforce costs relative to revenue.
  • Rent to Turnover Ratio: Shows the proportion of turnover allocated to rental expenses.
  • Motor Vehicle Expenses to Turnover Ratio: Evaluates transport-related costs within your business.

These benchmarks allow businesses to identify inefficiencies, maintain financial stability, and make data-driven decisions.

What Benchmarks Reveal About Business Performance

  1. Financial Viability: Staying within benchmark ranges signals that a business is operating efficiently and competitively. For example, Anna’s pizza shop discovered her cost of sales was 44%, slightly higher than the benchmark minimum of 37%. By renegotiating supplier contracts, she reduced costs and improved profitability.
  2. Compliance Risks: Falling outside benchmark ranges may attract scrutiny from the ATO. Non-compliance with tax obligations contributes to the shadow economy, which undermines businesses adhering to regulations. The ATO uses these benchmarks as part of its broader compliance strategy but does not rely on them in isolation.
  3. Strategic Insights: Benchmarks highlight areas where businesses can improve operational efficiency. For instance, comparing average expenses can help identify overspending on wages or utilities relative to peers in the same industry.
  4. Early Warning Signs: Deviations from benchmarks can signal underlying issues such as declining profitability or inefficient resource allocation. This enables proactive adjustments before problems escalate.

How to Use ATO Benchmarks Effectively

To leverage ATO benchmarks efficiently:

  • Maintain Accurate Financial Records: Ensure data reliability for meaningful comparisons.
  • Use the Correct Industry Code: Selecting the right classification ensures relevant analysis.
  • Assess Your Financial Ratios: Compare your performance with industry standards to identify potential discrepancies.
  • Seek Professional Guidance: Financial experts can help interpret benchmark data and recommend actionable improvements.

Practical Application of ATO Industry Benchmarks

For example: Consider a small business in the hospitality sector evaluating its cost of sales. If the business finds its ratio significantly higher than industry benchmarks, it may indicate excessive supplier costs or pricing inefficiencies.

By adjusting sourcing strategies or pricing models, the business can improve profitability and operational efficiency.

Limitations to Consider

While ATO benchmarks provide valuable insights, they have some limitations:

  • Generalised Data: Benchmarks represent industry averages and may not reflect specific business models.
  • Industry Variations: Grouped categories may not perfectly align with niche businesses.
  • Data Timeliness: Some figures may be based on previous financial years, making them less reflective of current conditions.

Summing It Up

ATO industry benchmarks are an essential tool for small businesses seeking financial clarity. Regularly reviewing and comparing your performance against these benchmarks can highlight areas for improvement and strengthen business decision-making. However, interpreting these benchmarks effectively requires expertise.

Join M.A.S. Partners for Expert Guidance

At M.A.S. Partners, we specialise in small business accounting in Sydney. Our team of small business accountants can help you navigate financial benchmarks, optimise performance, and achieve long-term growth.

It is time to take control of your business’ finances in Sydney. Get in touch with us today and understand what story the numbers are telling you.

 
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